Cannes Lions International Festival of Creativity<\/strong> pr\u00e4sentiert.<\/p>\nWer einen Future Lion in Cannes gewinnt, der sollte nach dem Studium wohl nicht allzu lange nach einem Berufseinstieg suchen m\u00fcssen. Lange Rede, kurzer Sinn: Der eigentlich Grund f\u00fcr meinen heutigen Beitrag ist ein Video, das eben an diesem Wettbewerb teilnimmt und mich sehr beeindruckt hat.<\/p>\n
So kreierten Iris Gavric und Daniel Otterbein die fiktive Kampagne „Absolut Inspire<\/strong>“ f\u00fcr die schwedische Wodka- und Spirituosenmarke Absolut Vodka. Das Konzept kombiniert Google\u00b4s Street View und Streetart mit dem Ziel, eine neue Welt ohne jegliche kreative Einschr\u00e4nkungen zu schaffen.<\/p>\nEinen visuellen Einblick in das (hoffentlich erfolgreiche) Konzept liefert das folgende Video…<\/p>\n
[vimeo http:\/\/www.vimeo.com\/41124884 w=500&h=281]<\/strong><\/p>\nWie stark die Konkurrenz bei den Future Lions 2012<\/strong> ist, ist mir bisher noch nicht bekannt. Die Idee, die hinter „Absolut Inspire“ steckt, finde ich trotzdem „absolut gut“, sodass ich mich freuen w\u00fcrde, wenn es die kreativen K\u00f6pfe hinter der Kampagne tats\u00e4chlich bis nach Cannes schaffen.<\/p>\nViel Erfolg und ich dr\u00fccke Euch die Daumen!<\/p>\n","protected":false},"excerpt":{"rendered":"
Bei den Future Lions 2012 werden j\u00e4hrlich Studierende aufgefordert, eine Werbeidee f\u00fcr eine globale Marke zu entwickeln. Wirkliche Vorgaben gibt es dabei nicht. Die f\u00fcnf besten Konzepte werden schlie\u00dflich auf dem Cannes Lions International Festival of Creativity pr\u00e4sentiert.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[639,10],"tags":[],"yoast_head":"\n
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